About

Editorial Policy

Last updated: April 27, 2026

Mission

heycravo's mission is to help people quit smoking and vaping by combining science-backed information with the externalization mechanic of the Cravo iOS app. Every article aims to be honest, useful, and grounded in the best available research.

Authorship

All content on heycravo is written by Abhishek, founder of Cravo. Abhi quit vaping in 2023 using the externalization technique the app is built around, and is the primary voice across the blog and Secret Files. His byline appears on every post.

Content & editorial review

heycravo's content is reviewed by the founder before publication. We are in the process of engaging a medical reviewer to formally validate clinical claims; once that arrangement is in place, this page will be updated with the reviewer's name, credentials, and review scope. Until then, readers seeking medical advice on smoking cessation, NRT dosing, or medication interactions should consult their own physician or a qualified healthcare professional. Contact information for free quitlines is provided at the bottom of every article.

Sourcing standards

Every clinical claim on heycravo links to a primary source. Acceptable sources include:

  • Peer-reviewed research — PubMed-indexed studies, with PMID linked inline
  • Government health authorities — CDC, NIH, NHS, FDA, USPSTF
  • Major medical institutions — Mayo Clinic, Cleveland Clinic, Johns Hopkins
  • Cochrane Reviews — for meta-analyses of treatment efficacy

We avoid citing secondary aggregators, opinion blogs, or sources without verifiable methodology. Where statistics are quoted, they are linked to the original study, not to a press summary.

Correction policy

If you find an error, email [email protected] with the URL and the specific claim. We aim to acknowledge corrections within 5 business days and update the article with a visible "Corrected: <date>" note in the post body. Significant corrections also bump the article's dateModified schema property.

AI disclosure

heycravo uses AI tools (including large language models) to assist with research and drafting. Articles are reviewed by Abhi before publication, with the depth of review varying by topic complexity. We do not publish purely machine-generated content without human editorial input.

Conflicts of interest

heycravo is operated by Cravo, an indie iOS app for quitting smoking and vaping. The site monetizes via app downloads — there are no advertisers, sponsorships, or affiliate relationships with NRT manufacturers, pharmaceutical companies, vape brands, or tobacco-cessation services. Recommendations on the site are not influenced by commercial relationships, because there are none.

Editorial independence

Cravo's app and heycravo's content do not pull punches on what works. If the evidence supports cold turkey over the app for some readers, we say so. If NRT outperforms behavioural support alone, we publish that. If a reader's situation calls for a doctor or quitline before app use, we direct them there. The app is one tool among many, and we recommend whatever the evidence supports.

Contact